Reintroducing a classic is never easy. Try reintroducing three of them. For Air Max Day 2016, Nike wanted to spread the word about the Air Max 1, Air Max 90 and Air Max 95 all across the globe. More specifically in Mexico City, Sydney, Seoul and Sao Paulo.
What was created was a digital effort that included a crash coarse on the kicks through the lenses of culture, innovation and inspiration, inviting the world to take part in Air Max Day.
Writer: Anthony Roberts
Design Director: Masa Tanaka
Designer: Han Song