When the best ballers from around the world converged on Chicago for the Nike World Basketball Festival, the brand wanted to remind hoop fans who had been there since the beginning. Given what seemed like the enormous task of documenting the brand's innovation history over the past 40 years, I knew I had my work cut out for me. Through research, interviews and nostalgic inspiration, a story 40 years in the making was created. It was turned into a mini-museum, housed inside the 63rd St beach house and immortalized for hoop fans everywhere.
Creative Director-Isaac Perry
Exec. Creative Director-Rob Clifton Jr.
Photo Credit-Jullian Gilliam