"One Step Closer" Video Series
For American Family Insurance's "Through A Black Lens" program, we were asked to create an engaging, inspiring and informative campaign for the film-centric initiative. Working with program ambassador Morris Chestnut, we created an effort that included radio, out of home ads and this 5-video "One Step Closer" series. Helping Morris tell his own story, it became seamlessly interwoven with the brand story, resulting in digital content that resonated with consumers and fans alike.
Art Director-Johari Huggins
Exec. Creative Director-Rob Clifton Jr.