To celebrate it’s 30th anniversary, Nike brought back the iconic ‘Just Do It’ campaign with a modern update. Calling on all athletes to chase their ‘Crazy Dreams’ the campaign reignited the energy and spirit of doing the impossible.
I was fortunate enough to write two spots as part of the overall effort. The first, a gritty love letter to Chicago through the lens of basketball. The second, telling the story of a phenomenal young player, Aneesah Morrow, who’s looking to be the first woman in the NBA.
Client: Nike Chicago
Writer: Anthony Roberts