10 Days. It was 10 days from the time I got this brief until this spot was airing on TV. The tightest turnaround of my career came in the form of an anthemic spot entitled “We Got Next” for LeBron James’ More Than A Vote initiative. Tasked with getting young black people passionate about signing up to be poll workers for the Presidential election, I crafted the script and vision, along with my partner, for a celebration of black life, progress and active participation in a less glorious part of the democracy.

The effort was covered by Ad Age, The New York Times and Fast Company among others, as the spot resulted in more than 10,000 people signing up. Humbled by the opportunity to make a difference, the spot aired during the Western Conference and NBA Finals and has 1 million+ views to date on YouTube and was even tweeted out by former President Barack Obama.

CD/Writer- Anthony Roberts

CD/Art- Stephanie Yun-Ju Mitchell

ECD- Stevie Archer

Agency: SS+K