What is it like to have all of Nike in the palm of your hands? That was more less the ask when the brand wanted a video to celebrate a new chapter in their story, the release of the Nike+ app.
What was created was a high-energy statement to athletes everywhere, letting them know that a better and more integrated version of Nike had arrived.
Writer: Anthony Roberts
Creative Director: Keith Byrne
Content Producer: Guy Helson
Video Editor: Paul Bastin