Asked to capture the energy, the movement, the craftsmanship and the sheer power of several of Kawasaki's street bikes, cruisers, ATV's and racing bikes, the result was on-premise signage and posters that helped to jump-start sales. The work was so popular that it began to be requested by customers to take home with them.

Agency: REAKT

Writer: Anthony Roberts

Creative Director: Isidro Hurtado