As part of Nike's Super Bowl 2016 efforts, the brand wanted to launch a new service during the hoopla of the biggest game of the year. An incredible experience was created for Nike+ members as some of the NFL's fastest players delivered Nike's fastest products right to their front doors. The disruptive efforts earned a nod in AdWeek.
The deliveries were documented and released as digital content during Super Bowl weekend, as well as rolled out as a complete digital campaign through Instagram, Facebook, Twitter, email and Nike.com.
Writer: Anthony Roberts
Creative Director: Ty Johnson
Art Director: Roberto Salas
Design Director: Rasmus Wangelin